Laieh is a designer working on products and how they grow.

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Truecaller Stockholm
Design Engineer
KTH Royal Institute of TechnologyStockholm
MSc in Interactive Media Technology
Truecaller’s new Premium paywall on a phone, with the Start free trial button

Adding micro-friction in Truecaller’s onboarding to increase Premium conversions.

Outcome74% increase in free trial starts
ClientTruecaller

3 design interventions that increased download clicks by +800K/monthSoon

Outcome+800K download clicks per month
ClientTruecaller
Spotify